{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/601268fdd3b54240baa56c2d/69b058c857aaa944a996c893?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Åhléns Turnaround: Reinventing a 126-Year-Old Brand ","description":"<p>Åhléns&nbsp;was losing money for over a decade. Today,&nbsp;it’s&nbsp;profitable, three years in a row.&nbsp;</p><p><br></p><p>In this episode of&nbsp;<em>Inside the Creator Economy</em>, we sit down with Thomas Engelhart, Chief Strategy, Customer &amp; Marketing Officer at&nbsp;Åhléns, to unpack one of the most impressive retail turnarounds in the Nordics.&nbsp;</p><p><br></p><p>This&nbsp;isn’t&nbsp;a surface-level transformation story.&nbsp;It’s&nbsp;a conversation about what&nbsp;actually happens&nbsp;when a 126-year-old heritage brand decides to rethink how it&nbsp;operates, without losing its identity.&nbsp;</p><p><br></p><p>We dive into:&nbsp;</p><p><br></p><ul><li>How&nbsp;entrepreneurial leadership and a radical shift in pace turned strategy into execution - and made profitability possible again.&nbsp;</li><li>Why&nbsp;Åhléns&nbsp;chose to double down on physical retail,&nbsp;service&nbsp;and private labels, while building new revenue streams like retail media and wholesale&nbsp;</li><li>And how they evolved the brand, dialing down “premium” to reconnect with their roots, strengthen loyalty and stay relevant for a new generation&nbsp;</li></ul><p><br></p><p>At the heart of it all lies a fundamental question: How do you evolve to stay modern, without becoming someone&nbsp;you’re&nbsp;not?&nbsp;</p>","author_name":"Cure Media"}