{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/601268fdd3b54240baa56c2d/69a7ec5ab5381e1c0134ce55?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"From Influencer Marketing to Creator-Led Strategy with Sam Foroozesh","description":"<p>After more than five years and ten seasons of Influencer Marketing Talks,&nbsp;we’re&nbsp;stepping into a new chapter. Not because the conversations have changed, but because the industry has.&nbsp;Influencer marketing is no longer the debate. The proof is there. Budgets are shifting. Global CEOs are talking about scaling creator collaborations at speed. The real question now&nbsp;isn’t&nbsp;whether it works,&nbsp;it’s&nbsp;how brands&nbsp;organise&nbsp;around it.&nbsp;</p><p><br></p><p>That’s&nbsp;why&nbsp;we’re&nbsp;evolving into&nbsp;<em>Inside the Creator Economy</em>.&nbsp;</p><p><br></p><p>To open Season 11,&nbsp;we’re&nbsp;joined by Sam&nbsp;Foroozesh, CEO and Co-Founder of Cure Media, who has been&nbsp;building in&nbsp;this space for over a decade.&nbsp;</p><p><br></p><p>We talk about:&nbsp;</p><ul><li>The shift from inside-out to outside-in brand building&nbsp;</li><li>Why creator-led is a strategy, not a channel&nbsp;</li><li>Why so many large&nbsp;organisations&nbsp;still struggle, despite knowing this works&nbsp;</li><li>The&nbsp;real business&nbsp;risk of treating creators as a tactic, from generic communication to competing on price&nbsp;</li></ul><p><br></p><p>This episode sets the direction for the season ahead, focusing less on buzzwords and more on how modern brands are&nbsp;actually built&nbsp;in a creator-first world.&nbsp;</p>","author_name":"Cure Media"}