{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/601268fdd3b54240baa56c2d/691c9889589629f7d6d4abdc?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Creator POV: How to Build a Brand that Lasts with Louise Lundberg","description":"<p>This week on&nbsp;<em>Influencer Marketing Talks</em>,&nbsp;we’re&nbsp;joined by&nbsp;<strong>Louise Lundberg</strong>&nbsp;- a creator and digital strategist who brings a rare dual perspective to the industry. She works with global brands daily, while building her own audience across Instagram and Substack, giving her a front-row view of how the creator economy is evolving in real time.&nbsp;&nbsp;</p><p><br></p><p>In this episode, we dive into:&nbsp;</p><ul><li>How to build a creator brand with longevity<strong>,</strong>&nbsp;from niche vs. core to content that actually sticks.&nbsp;</li><li>What separates great creator–brand partnerships from transactional ones, and why creators need to be included earlier in the process.&nbsp;</li><li>The shifts shaping the creator landscape&nbsp;- from AI to new expectations on authenticity and&nbsp;expertise.&nbsp;</li></ul><p><br></p><p>Whether&nbsp;you're&nbsp;a marketer or a creator, this episode is packed with insights you can apply right away.&nbsp;</p>","author_name":"Cure Media"}