{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/601268fdd3b54240baa56c2d/630e26acc9d2ec00144fa6de?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"What Even is Data-Driven Influencer Marketing?","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/601268fdd3b54240baa56c2d/1659440729556-b794d3b2c893afd026eedf4d89d0bea7.jpeg?height=200","description":"<p>In a marketplace this competitive, everyone will be telling you to do data-driven influencer marketing if you want to succeed - us included!</p><p><br></p><p>But we’re going to pause and take a step back a second, because in this episode of <em>Influencer Marketing Talks</em> we’re going back to basics and answering one foundational question first: what even <em>is </em>data-driven influencer marketing.&nbsp;</p><p><br></p><p>Answering in under 15 minutes, we’ll be taking a look at:</p><p><br></p><ul><li>How you can be data-driven at influencer selection</li><li>Where optimisation fits into your data-driven strategy</li><li>And how you can measure your results to give future activations a head start</li></ul><p><br></p>","author_name":"Cure Media"}