{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/601268fdd3b54240baa56c2d/62b02c5412c92600125ba8bd?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Djerf Avenue Story: From Creator to Co-Founder","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/601268fdd3b54240baa56c2d/1655712829881-9983fb654ae43de830a942d9789c04a4.jpeg?height=200","description":"<p>In 2019, 19-year-old influencer Matilda Djerf launched the Scandinavian styled,&nbsp; non-seasonal, ready-to-wear fashion brand ‘Djerf Avenue’ together with her partner and co-founder Rasmus Johansson. Only three years in, Djerf Avenue has become globally recognised, reporting $8 million in sales in 2021.&nbsp;</p><p><br></p><p>That’s not all. At the same time, Matilda gained global recognition for her iconic hair and Scandinavian style, quickly propelling her Instagram account up to 2,3M followers - and counting.&nbsp;</p><p><br></p><p>This week, we'll be joined by Rasmus Johansson, CEO and co-founder of Djerf Avenue, as well as Matilda Djerf herself, the creator behind the eponymous brand whose two million plus Instagram followers have become willing devotees of her sustainable, all-season fashion line.</p><p><br></p><p>We'll be discussing:</p><ul><li>Why Djerf Avenue is ditching retouching in all of their content</li><li>How they built their loyal community of #DJERFAVEANGELS</li><li>And how they've leveraged their influencer marketing expertise to grow the powerhouse brand Djerf Avenue is today</li></ul><p><br></p>","author_name":"Cure Media"}