{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/601268fdd3b54240baa56c2d/6283a900e1de680013a0df30?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The State of Influencer Marketing 2022: The Marketer’s Edition","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/601268fdd3b54240baa56c2d/1652795624956-018e34231e3354175aed39f33b0924f0.jpeg?height=200","description":"<p>Earlier this spring we surveyed over 200 marketing decision-makers and 1,000 consumers to find out what influencer marketing really looks like in 2022…and whether it’s what your audiences actually want.</p><p><br></p><p>Long story short: <em>not always</em>.</p><p><br></p><p>Throughout our research we found clear evidence that brands and marketers aren’t always in sync with their target audience, employing tactics that run contrary to what consumers want.&nbsp;</p><p><br></p><p>But it’s not all bad news! In some areas, marketers were adopting savvy influencer marketing strategies to foster preference within their target audience and nurture their relationships online.&nbsp;</p><p><br></p><p>So where are they getting it right and where are they going wrong?</p><p><br></p><p>Tune in to find out…</p><p><br></p><ul><li>Just how many brands feel confident in their grasp on Gen Z</li><li>Why many brands need to reassess how they approach influencer content</li><li>What influencer marketing budgets will look over the year to come</li></ul><p><br></p><p>Plus much more!</p><p><br></p><p><br></p>","author_name":"Cure Media"}