{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/601268fdd3b54240baa56c2d/626fdacbba62b700126e23dd?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Keeping up with 1,008 Shoppers on Social Media - Here’s What We Found","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/601268fdd3b54240baa56c2d/1651497565189-2f2b79b548b64d399bfbcd3b464d78c5.jpeg?height=200","description":"<p>Consumer preferences are a moving target - you really have to work to make sure you’re staying up to date with the latest developments from them. And that’s particularly true for shoppers in the Gen Z and millennial age groups.</p><p><br></p><p>We know keeping up with consumers isn’t easy, so Cure Media decided to survey over 1,000 consumers across the UK, focusing on the behaviours and attitudes of Gen Z and millennials to better understand how these groups engage with and relate to social media, and more specifically, influencer marketing.&nbsp;</p><p><br></p><p>We’ll be discussing:</p><p><br></p><ul><li>Purchase motivators in the modern marketplace</li><li>Most popular social media platforms among Millennials and Gen Z&nbsp;</li><li>How millennials and Gen Z perceive influencer marketing</li></ul><p><br></p>","author_name":"Cure Media"}