{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/601268fdd3b54240baa56c2d/6241b41433c047001437f87c?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Past, Present and Future of Influencer Marketing","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/601268fdd3b54240baa56c2d/1648473076630-17e79d28b743587fc2416991c786bd94.jpeg?height=200","description":"<p>Influencer marketing has been around longer than people give it credit for - though in its current form it might look a <em>teensy</em> bit different to how it did in the ‘90s or even earlier. We’re taking a trip down memory lane, looking at the brand collaborations and marketing moments that laid the foundation for influencer marketing as it exists today in all its measurable, strategic glory.</p><p><br></p><p>From there we’ll be jumping forward in time for a glimpse at what the future holds for the channel, offering the three trends Cure Media believe will come to define the next era of influencer marketing.</p><p><br></p><p>We’re talking about:</p><p><br></p><ul><li>Pop culture moments that set the scene for influencer marketing’s place in the spotlight</li><li>The biggest changes between influencer marketing then and now</li><li>And what comes next in the channel’s evolution</li></ul><p><br></p>","author_name":"Cure Media"}