{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/601268fdd3b54240baa56c2d/6230b014c2b9950012e21dc7?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Brand Building with Influencer Marketing: The MADE.com Approach","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/601268fdd3b54240baa56c2d/1647962494369-94b96bfa7e1d8c490737a964123fb60b.jpeg?height=200","description":"<p>From their envy-inducing feed posts to their heartwarming community MADEovers, the MADE.com social aesthetic is as iconic as it is individual. And make no mistake - that’s not something that happened by accident.</p><p><br></p><p>We invited Lauren Spearman, Head of Consumer Communications and Social at the trendy interiors brand, into the studio to give us a glimpse into what it takes to build a recognisable brand on social media without falling into the cookie-cutter trap, and how brands can nurture relationships with influencers that will help them achieve that.&nbsp;</p><p><br></p><p>We’ll look at:</p><p><br></p><ul><li>How to avoid consumer cynicism on social media&nbsp;</li><li>How MADE.com maximises the efficacy of their influencer content</li><li>And how they found their USP in a competitive landscape</li></ul>","author_name":"Cure Media"}