{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/601268fdd3b54240baa56c2d/61815961a07161001c809f5d?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"A Top Influencer’s Guide to Collaborations w/ Liv Watkins @livvrh ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/601268fdd3b54240baa56c2d/1635866849957-8c67501be8c78d63f00cd339ca37a38e.jpeg?height=200","description":"<p>In just a few short years, the role of ‘influencer’ has evolved from a quirky side-hustle to a full-time profession for many. With the booming influencer marketing industry, influencers have become modernity’s answer to shopfronts and billboards. To get a glimpse at what this looks like from the influencer’s side, we’ve invited UK beauty influencer Liv Watkins to join this week’s episode.&nbsp;</p><p><br></p><p>Liv will shed light on the influencer side of brand collaborations, sharing her best advice on how brands should (and should <em>not</em>) approach influencers as well as how she adapts her content in response to audience reception.&nbsp;</p><p><br></p><p><strong>We’ll also cover:</strong></p><p><br></p><ul><li>An influencer’s view on influencer marketing trends for 2022&nbsp;</li><li>How her Instagram following grew from friends and family to 185k</li><li>Why influencers should be considered consultants when working with brands&nbsp;</li></ul>","author_name":"Cure Media"}