{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/600b0f735cae0245bd203658/600b0f8e50fa0736d6200aee?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Janet Mesh: Perfecting Agile Marketing and the Quick Pivot","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/600b0f735cae0245bd203658/600b0f8e50fa0736d6200aee.jpg?height=200","description":"<p>In this Martech Zone Interview, we speak to Janet Mesh, CEO and Co-founder of Aimtal. Janet is an advocate and practitioner of agile marketing with her internal team and external clients. With daily (virtual) stand-ups, collaboration software, and weekly sprints, Janet and her team have perfected the Quick Pivot, a process to pivot strategies based on the results of her clients&#39; campaigns. </p>\n\n<p>Janet and her team have built their wildly successful online marketing agency through focusing on a variety of elements, agile marketing being one of them. To market with agility means to be constantly improving your techniques through taking on high-value projects, working in small increments (sprints), and then analyzing your results and continuing to improve them from there on out. </p>\n\n<p>One of the most important elements of agile marketing is teamwork -- something Janet is very passionate about and loves to speak on. In this episode we&#39;ll discuss:</p>\n\n<ul>\n<li>What is Agile Marketing?</li>\n<li>What is the agile marketing process that takes place internally with Janet&#39;s team?</li>\n<li>What are the tools necessary to maintain an successful agile marketing strategy?</li>\n<li>How can it be applied to omni-channel marketing efforts like content, social, and ad campaigns?</li>\n<li>How do you keep expectations set with clients on deliverables?</li>\n<li>What is the Quick Pivot strategy?</li>\n</ul>\n\n<p>In this time where the vast majority of companies had to quickly pivot their marketing strategies - many moving from in-person to digital mediums - agile marketing is becoming an essential culture and process to adopt with your marketing teams or agencies. This episode has some great nuggets to get you started!</p><p>Special Guest: Janet Mesh.</p><p>Sponsored By:</p><ul><li><a href=\"https://dknewmedia.com\" rel=\"nofollow\">DK New Media</a>: <a href=\"https://dknewmedia.com\" rel=\"nofollow\">Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team.</a> Promo Code: dknewmedia</li></ul><p><a href=\"https://www.paypal.me/douglaskarr\" rel=\"payment\">Support Martech Zone Interviews</a></p><p>Links:</p><ul><li><a href=\"https://www.aimtal.com\" title=\"Aimtal\" rel=\"nofollow\">Aimtal</a> &mdash; Aimtal is a remote-first company and have a team of brilliant marketing strategists, account managers, graphic designers, copywriters, and researchers who are committed to delivering delightful digital and content experiences to customers and their audiences.</li><li><a href=\"https://trello.com\" title=\"Trello\" rel=\"nofollow\">Trello</a> &mdash; Trello’s boards, lists, and cards enable agile marketing teams to organize and prioritize projects in a fun, flexible, and rewarding way.</li><li><a href=\"https://slack.com\" title=\"Slack\" rel=\"nofollow\">Slack</a> &mdash; With channels in Slack, you and your marketing team know where to go to ask questions, share updates, and stay in the loop.</li></ul>\n      <img src=\"https://podcast.martech.zone/link/16572/13868654.gif\" height=\"1\" width=\"1\"/>","author_name":"Douglas Karr"}