{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5ffe0b8edcf94b50d9ec9413/613f7b07c6142c00111f21ec?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"MARK BORKOWSKI: Publicity stunts in 2021; How to grab attention and shape your story","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5ffe0b8edcf94b50d9ec9413/1632133394238-e7d7e135a1511c26e25f4efd32b6fcb1.jpeg?height=200","description":"<p>Publicity stunts often make us think of typical Mad Men with crazy ideas to capture the attention of newspaper editors. Or celebtrities making a fake announcment on Instagram, and retracting it once they've been trending a while. Some say that in 2021, every tweet, post and vlog is a publicity stunt. To be a mover and shaker in industries that traditionally wouldn't need notoriety, now requires hundreds of thousands of followers just to be respected. So what can we learn today from a bow tie-wearing maverick responsible for famous PR stunts like chainsaw juggling, or flying Nando's chicken in helium baloons over London?&nbsp;</p><p><br></p><p><br></p><p>About Mark Borkowski:</p><p><br></p><p><br></p><p>Mark Borkowski is a notorious British PR Agent known for ruffling the feathers of the established class in media back in the 80's. He's pulled some of the most ingenius publicity stunts. He holds - for example - the World Record for the number of people involved in a custard pie fight - which promoted the opening of London's Millenium Dome in 2000. He's also the author of a number of aclaimed books including The Fame Formula, and Improperganda: The Art of Publicity Stunts.&nbsp;</p><p><br></p><p><br></p><p>***</p><p><br></p><p><br></p><p>For suggestions and questions, WhatsApp the producers on +44 773 539 4284</p><p><br></p><p>Follow us on Social @jaxandmartinpod</p><p><br></p><p>Join our online community: www.jaxandmartinshow.com</p><p><br></p><p>WATCH the full interviews on YouTube: www.youtube.com/channel/UCdSIrHS7Lz3whqqKyTVziUA/videos</p>","author_name":"Jax Jones and Martin Warner"}