{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5ff6126acd6bb4678adc08fa/620bbe17e16d1c00153d88f9?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Ep. 31 HNST - On a mission to make the most sustainable and circular Denim Brand in the World.","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5ff6126acd6bb4678adc08fa/1645616281730-42326c461e4d47c28531f0e8cdc33bd0.jpeg?height=200","description":"<p><strong>Welcome back to the first show, of Season 4!</strong></p><p><br></p><p>We are delighted to bring you a conversation with Eva Engelen &amp; Lander Desmedt from the truly circular Fashion Brand, HNST (pronounced Honest).</p><p>The team at HNST are working extremely hard, trying to create a Denim based collection as sustainable and as circular as possible.</p><p><br></p><p>Cotton is often called a thirsty crop, for which inefficient farming and irrigation techniques are to blame. A conventional pair of jeans requires on average 3 kg of raw cotton and consequentially, 7000 litres of water. HNST jeans contain 56% recycled cotton, 23% Greek cotton and 21% Tencel.</p><p>As a result they only require 361 litres of water per pair, which means we are reducing water consumption with 95%, compared with industry standards.</p><p><br></p><p>Our conversation delves into the entire production process as well as the inherent values that the company has for full corporate transparency and doing things, honestly.</p><p><br></p><p>You can check out their full collection at https://www.letsbehonest.eu/ or follow them @letsbehonest.eu on Instagram.</p><p><br></p><p>Voiceover by www.delaross.com</p><p>BEHIND THE BRANDS was produced in association with www.beforeStores.com</p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p>","author_name":"beforeStores"}