“One of the really key sentiments that came out [of Medianet’s 2022 Media Landscape Report] was the most important aspect of a pitch…is that the story’s original, newsworthy and relevant to that journalist’s specific field of reporting and audience.” -Amrita Sidhu, Director of Media Intelligence, Medianet and Mediaverse
From pet peeves to journalists’ preferred days and ways to receive media releases, the impacts of Covid-19 on reporting to media trolling and gender pay gaps, this episode offers a deep dive into 2022’s complex media landscape.
Taking us through the insights, based on a survey of almost 1,000 Australian journalists, is Medianet and Mediaverse Director of Media Intelligence Amrita Sidhu.
While public relations and communications professionals won’t be surprised Medianet’s report revealed audience relevance was the most widely valued feature of a pitch, there were some surprising and somewhat disappointing findings too, including that 30 per cent of male journalists earn more than $100,000 per annum, compared to just 16 per cent of females and 12 per cent of non-binary journalists.
Also, honouring an embargo is no longer a given within today’s competitive and social media-influenced media world, signalling a continued trend of disruption of media conventions.
It’s PR Darlings Co-hosts Greer Quinn and Jo Stone also ask Amrita to discuss some of the newer or lesser-known features Medianet offers including media call-outs, an editorial service and Mediaverse’s qualitative analysis feature – something that is offering incisive room-reads in the lead up to Australia’s Federal Election.
Following on from the last episode featuring ABC News Breakfast host Lisa Millar, It’s PR Darlings hosts continue the theme of news values during their end-of-segment education session when the duo unlock the news value of “proximity”.
Download Medianet’s 2022 media landscape report here.
Undertake It’s PR Darlings/Medianet’s collaborative crisis communications micro-course here.
It’s PR Darlings is produced by Jo Stone from www.sticksandstonespr.com.au and Greer Quinn from Forward Communications.
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We acknowledge the traditional landowners and pay our respect to elders past and present, and all Indigenous Australian and Torres Strait Islander Peoples.
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