2023.09.08 – 0981 – The Diction-ary of Voice - C Part 3
Conversational read (sometimes ‘transparent read’) – when a script doesn’t sound as though it is being read, so, using an authentic, friendly or realistic style that gives the impression the voice-over is talking with the listener one-to-one, telling a story or convincing them from what appears to be their own experience. A tone that personifies everyday speech. It is ‘non-announcery’. Think: everyday conversation
Conversational show - a show or podcast where the audience listens to a recorded or live conversation, discussion or ‘roundtable’
Copy - another word for the script, the words written to be read out loud
Copy - to duplicate
Copy – ‘message understood’
Copy marking – The system or annotating a script to remind you about issues such as inflection, pauses and pronunciation
CPM - Short for ‘Cost per Thousands’ (confusingly, not ‘millions’, the ‘M’ is the Roman numeral for ‘thousand’). How much advertisers will pay to reach one thousand listeners
CTA – the ‘call to action’, that is, the part of the commercial script that tells the user what to do such as “buy now”, “call this number for tickets”, “visit our website for details”
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