2023.09.04 – 0977 – The Diction-ary of Voice - B Part 1
**B
B2B / B2C – different marketing or advertising models. ‘B2B’ stands for 'business to business', that is, an advert for a product or service services that targets other businesses, while ‘B2C’ is 'business to consumer', where the (in our case) audio advert is slanted towards a personal consumers, and so might use different selling points, words and style
Back-time – adding together the durations of remaining programme elements, and then taking that sum from the time by which the programme has to end by. The resulting figure tells you when you the time you need to start the elements to end on time
Bandwidth - a measure of a range of frequencies in Hertz (Hz), or musical octaves
Barks – the short lines of background dialogue often heard in gameplay
Beat – a slight pause perhaps between words, lines or different character’s dialogue, as in “don’t come in straight away, give me a beat (or “half a beat”) first”, where a ‘half-beat’ is a shorter pause, and a large beat is a longer one
Bed (‘music bed’) - the background music played underneath a presenter’s voice, or other ambient sound running under audio
Bending the needle – what a sound engineer might say when excess volume is indicated on a visual display and the needle hits the ‘end stop’ of the meter
Bi-directional – a microphone that picks up sound from two directions, usually directly opposite
each other, such as an interviewer and an interviewee
Bilabial (sometimes just ‘labial’) – if ‘labial’ refers to lips, then bilabial is ‘two lips’ and for our situation it’s when both lips are used to pronounce a sound, like the initial sounds in each word of ‘properly wonderful’
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