{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5fe36a71f3869269deaf79a5/63187376fadb2b001361cbce?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"0741 – Voicing Public Service Announcements.","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5fe36a71f3869269deaf79a5/1640517727663-c9732320b1dc90956152d18c807b99bc.jpeg?height=200","description":"<p><strong>2023.01.11 – 0741 – Voicing Public Service Announcements</strong></p><p><strong><u>PSAs</u></strong></p><p>In times of disaster, be it natural or human, a Public Service (or Safety) Message may be the best way to get information out fast and elicit help.</p><p><br></p><p>An appropriate tone might be:</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Calm and reassuring, clear and uncompromising, with a touch of urgency – for an informational read to those caught up in events</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Inspiring, caring and authentically empathetic and optimistic - to engage hearts and minds and encourage help, money or donations </p><p>&nbsp;</p><p>During the Covid 19 pandemic, adverts ran on broadcast and digital media explaining, educating and updating, introducing new policies and procedures such as handwashing, mask-wearing and isolation. The delivery was direct but friendly and calm rather than aggressive.&nbsp;</p>","author_name":"Peter Stewart"}