{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5fe36a71f3869269deaf79a5/62a89d056af3920012d78b64?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"0605 – What’s In Your Briefs","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5fe36a71f3869269deaf79a5/1640517727663-c9732320b1dc90956152d18c807b99bc.jpeg?height=200","description":"<p><strong>2022.08.28– 0605 – What’s In Your Briefs</strong></p><p><strong><u>What’s in your briefs</u></strong></p><ul><li>Who is this for? - In other words, who is your target audience, the listener you want to hear this message and act upon it. That should usually be much narrower than “<em>everyone</em>”, so it could be a grandmother in her 70s, or a young businesswoman in her twenties, or new parents. Every different audience will lead you to have a different tone, or attitude, when you read the script. You can usually have a guess by looking at the script and what it’s about and how it’s written, but only the Brief will explain exactly who that ‘ideal listener’ is.</li><li>What do you want them to do or feel? – Or “<em>why am I talking to them about this, now?</em>” What is the script aiming to make them do or feel?: buy a certain item, donate money, change their behaviour (perhaps by learning new ‘health and safety rules’), be better informed (say, in eLearning), or to <em>feel something. </em>This last one can be a very strong communication tool: causing someone to feel nostalgic, patriotic, angry, inspired, or happy can create a strong bond with the target listener. And if this direction is on a brief, it can cause you to change your whole presentation style from a lighter tone, to a more serious and slower one, or a quirky twist.</li></ul><p><br></p>","author_name":"Peter Stewart"}