2022.04.01 – 0456 – The ‘Level 1’ Read
Level 1
Style: A very loose style, more ‘street speak’ perhaps. The style may be almost ‘throwaway’. Further contractions in the script, and the ‘slurring’ of words (not in a drunk style, but meaning looser articulation). The pace may be quite fast, or changeable, the projection might be more, the voice having a variety of tone and life, possibly with some up-tone at the end of sentences, and maybe some other vocalisation such as a chuckle, a sigh, or a stammer. If level 2 is ‘family’, this is ‘two mates with a beer’ or ‘BFFs with a bottle of wine’. It’s certainly not a ‘hard sell’.
Brand: Like the other extreme Level this is rarely used, but can be heard in such areas as video games and animations, but unlikely to be heard on air.
Level 0
Completely flat. No intonation or speed or life. Robotic, Flat and AI-like.
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