2022.03.29 – 0453 – The ‘Level 4’ Read
Level 4
Style: Serious, focused and formal; less ‘heavy’ and ‘polished’ than Level 5, and certainly warmer, but still reasonable slow, dry and articulate. At this Level and Level 3 below, your presentation style is to give trusted information to a broad market,
Brand: Perhaps for a corporate HR statement on a serious protocol such as health and safety, or a medical or ethical narration, training programs, e-learning or instructional videos or audio. On-air work may be a heart-rending appeal for charity donations: serious, but with a warm and sensitive edge and a touch of business-like formality. The voice is lower-key than previously and still ‘speaking on behalf of’ the brand.
These scripts require you to be a confident, skilled reader. You’re delivering information that the listener needs to understand.
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