{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"0446 – Sounding Conversational - Introduction","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5fe36a71f3869269deaf79a5/1640517727663-c9732320b1dc90956152d18c807b99bc.jpeg?height=200","description":"

2022.03.22 – 0446 – Sounding Conversational - Introduction

 


Kids rarely say “can you read out loud to me?” they say “can you tell me a story…?” And that’s what this section is all about: sounding natural when you’re reading a story.


Ideally listeners should not notice you, but just the material – it should appear that there is no presenter, with the audience almost absorbing the message without that verbal go-between. That’s not possible if the script is mumbled and stumbled, read without a sense of understanding, and ideas are inconsistently intonated. It’s not possible if the delivery is inconsistent with the message and the brand.


If the listener feels that the message matters to the reader, then they will be more engaged. If you are interested, it will be more interesting.


Communication doesn’t happen just because ideas have been presented.

","author_name":"Peter Stewart"}