{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5fd330bd5818775304fb4a3f/68fb38468e22c64fb16793b3?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How commerce becomes conversational","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5fd330bd5818775304fb4a3f/1761294321211-2ba05c13-5b99-45c4-b3c4-8010eb69e01f.jpeg?height=200","description":"<p>We speak with Oskar Rundqvist, co-founder and CEO of eComID, about the shift from search-and-filter to conversational discovery, why “the interface becomes the store,” and how brands can retain data, loyalty, and margins with on-site AI agents.</p><p><br></p><p>AI is changing how people shop. With large language models introducing in-feed browsing and even checkout, customer journeys risk completing off-site. eComID’s response is to bring conversational discovery onto brand domains and connect first-party signals across a network of retailers, blending size/fit intelligence to cut returns and improve trust.</p><p><br></p><p>In this episode, Rundqvist explains why the classic search bar is “on borrowed time,” how cross-brand data can create a shopper “passport,” and why fully agentic purchasing makes sense for staples but not for style-led fashion.</p><p><br></p><p>With: Konrad Olsson, Editor-in-Chief and Founder, Scandinavian MIND</p><p><br></p><p>--</p><p><br></p><p>Scandinavian MIND is a media platform and consultancy operating at the intersection of lifestyle industries and tech.&nbsp;</p><p><br></p><p>Sign up for our newsletter:</p><p>www.scandinavianmind.com/newsletters</p><p><br></p>","author_name":"Scandinavian MIND"}