{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5fd330bd5818775304fb4a3f/68e37e518ade82e20e51f546?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How AI enables sell-through and minimises overstock","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5fd330bd5818775304fb4a3f/1759739379724-e2626c9d-8294-47a3-8f32-4b445094434d.jpeg?height=200","description":"<p>At Transformation Conference Stockholm, C&amp;A and Markmi shared how AI-driven pricing helps fashion retailers optimise markdowns, protect margins, and adapt faster to changing market conditions.</p><p><br></p><p>In this conversation, we speak with Laurent Mainil, Founder of Markmi, and Markus Krenn, Head of Commercial Planning &amp; Operations at C&amp;A Europe, about how their collaboration uses artificial intelligence to drive sell-through and reduce overstock.&nbsp;</p><p><br></p><p>The discussion explores how AI can transform pricing strategies, how large retailers adopt startup solutions, and what change management is needed to make AI work inside complex organisations.</p><p><br></p><p>Hosted by:</p><p>Konrad Olsson, Editor-in-chief and founder, Scandinavian MIND</p><p>Linda Pimmeshofer, Editor-at-large, Scandinavian MIND</p><p><br></p><p>—</p><p><br></p><p>Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech.&nbsp;</p><p><br></p><p>Sign up for our newsletter:</p><p>www.scandinavianmind.com/newsletters</p><p><br></p><p><br></p><p><br></p>","author_name":"Scandinavian MIND"}