In the second episode of our double release, we shift focus to the brand and technology side of the transparency conversation. What does it really take to implement data-driven sustainability? How can fashion and outdoor brands use traceability to not only comply with regulation—but to create new business models and consumer experiences? This panel explores best practices, hard-earned lessons, and the exciting potential of the Digital Product Passport.
In this episode, we discuss:
– How brands are piloting Digital Product Passports and integrating them with suppliers
– The organisational and tech challenges of becoming data-driven
– Why transparency is about more than compliance — it’s about future business value
– How DPPs can enable better resale, repair, community-building, and product storytelling
We speak with:
Sara M. Rakstang, Founder & CEO, Repass
Johan Graffner, CEO at Dedicated, Co-Founder at Vintage & Friends
Linda Pimmeshofer, Founder, Change Retail
Hosted by:
Konrad Olsson, Editor-in-chief and founder, Scandinavian MIND
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Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech.
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