{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5fd330bd5818775304fb4a3f/67efb9d9dd74d6439c2242f2?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Can H&M decouple growth from environmental impact?","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5fd330bd5818775304fb4a3f/1743763890198-9cdf5cc1-069e-4857-9859-c421612ce9e7.jpeg?height=200","description":"<p>We sit down with Marcus Hartmann, Regional Head of Sustainability &amp; Public Affairs at H&amp;M North Europe, to unpack the fashion giant’s most recent sustainability report — and the company’s evolving strategy for reducing its environmental footprint.</p><p><br></p><p>In this conversation, we discuss the realities behind overproduction, the promise and limits of resale, and why transparency is both a communications challenge and a business imperative. Marcus also shares H&amp;M’s perspective on upcoming EU legislation and the role of collaboration in driving systemic change.&nbsp;</p><p><br></p><p>In this conversation,&nbsp;we talk about:</p><p><br></p><ul><li>Why H&amp;M is doubling down on transparency in its sustainability efforts</li><li>The significance of disclosing total production volumes — and what the numbers reveal</li><li>How resale is growing, but still accounts for just 0.6% of turnover</li><li>Why decoupling financial growth from resource use is a “tough cookie,” but non-negotiable</li><li>The technologies H&amp;M is betting on — from AI to fiber-to-fiber recycling</li></ul><p><br></p><p>Hosted by Konrad Olsson, Editor-in-chief and founder of Scandinavian MIND</p><p><br></p><p><br></p><p>—</p><p><br></p><p>Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech.&nbsp;</p><p><br></p><p>Sign up for our newsletter:</p><p>www.scandinavianmind.com/newsletters</p><p><br></p><p>Connect with our agency:</p><p>www.scandinavianmind.com/agency</p><p><br></p>","author_name":"Scandinavian MIND"}