{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5fd330bd5818775304fb4a3f/67a5222e9c6f7f7f289e3c11?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Fashion marketing gets crushed by AI (with Erik Wikander) ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5fd330bd5818775304fb4a3f/1738875382432-80a12079-3b98-4e50-b1ab-278d8c1f258c.jpeg?height=200","description":"<p>We are speaking with Erik Vikander, co-founder and CEO of Wilgot, an AI-guided marketing platform that is redefining how content is created and scaled in the era of AI search.</p><p><br></p><p>In this episode we talk about:</p><ul><li>How AI is disrupting the traditional search model.</li><li>Why brands need to adapt to new consumer search behaviors</li><li>How investing in content can improve marketing effectiveness</li><li>And why the role of creative direction will become more important than ever</li></ul><p><br></p><p>Host:</p><p>Konrad Olsson, Editor-in-Chief, Scandinavian MIND</p><p><br></p><p>—</p><p><br></p><p>Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech.&nbsp;</p><p><br></p><p>Sign up for our newsletter:</p><p>www.scandinavianmind.com/newsletters</p><p><br></p><p>Connect with our agency:</p><p>www.scandinavianmind.com/agency</p><p><br></p><p><br></p>","author_name":"Scandinavian MIND"}