{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5fd330bd5818775304fb4a3f/67655f2225a0b820a23beacc?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How strategic content builds brands ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5fd330bd5818775304fb4a3f/1734696750288-431d6c52-fc82-4107-a4f8-d2f5847070c2.jpeg?height=200","description":"<p>In this episode, we take cues from our latest insights piece on brand building. We dive deep into the need for a strategic storytelling platform in order to compete in a transformational world.&nbsp;</p><p><br></p><p>We talk about:</p><ul><li>How technological and generational shifts have made the dominant marketing funnel redundant</li><li>How to overcome the barrier of algorithms</li><li>Why you should treat content formats as core brand resources&nbsp;</li><li>Plus, we look at best practices from the fashion and tech industries &nbsp;</li></ul><p><br></p><p>Hosts:</p><p>Konrad Olsson, Editor-in-Chief</p><p>Erik Olofsson Haavikko, Creative director,,&nbsp;</p><p><br></p><p>—</p><p><br></p><p><br></p><p>Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech.&nbsp;</p><p><br></p><p>Sign up for our newsletter:</p><p>www.scandinavianmind.com/newsletters</p><p><br></p><p>Connect with our agency:</p><p>www.scandinavianmind.com/agency</p><p><br></p>","author_name":"Scandinavian MIND"}