{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5fd330bd5818775304fb4a3f/6752d4047205a5bc682a83b6?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Solving large-scale textile recycling ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5fd330bd5818775304fb4a3f/1733481453302-12676d5e-faf6-4603-bc8c-46eb916d0296.jpeg?height=200","description":"<p>We revisit a panel talk from Transformation Conference in Stockholm back in August, where we talked to the minds behind Syre, the Swedish innovation startup that aims to create textile recycling on a global scale.&nbsp;</p><p><br></p><p>Syre has captured the attention of the fashion and sustainability communities with its ambition to create recyclable polyester on a massive scale. Emma and Erik provide a behind-the-scenes look at how this innovation is set to transform the industry.</p><p><br></p><p>We speak with&nbsp;</p><ul><li>Emma Stjernlöf, Chief Communications and People Officer at Syre</li><li>Erik Lagerblad, Head of H&amp;M Group Ventures.</li></ul><p><br></p><p>In this conversation, we talk about:</p><ul><li>The origins of Syre’s recyclable polyester innovation.</li><li>The concept of a “gigafactory” and its role in producing sustainable materials at scale.</li><li>The importance of collaboration between fashion brands, material suppliers, and technology companies.</li><li>H&amp;M unique involvement and why they are betting so big on Syre</li></ul><p><br></p><p>Host:</p><p>Konrad Olsson, Editor-in-Chief, Scandinavian MIND</p><p><br></p><p><br></p><p>—</p><p><br></p><p><br></p><p><br></p><p>Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech.&nbsp;</p><p><br></p><p>Sign up for our newsletter:</p><p>www.scandinavianmind.com/newsletters</p><p><br></p><p>Connect with our agency:</p><p>www.scandinavianmind.com/agency</p>","author_name":"Scandinavian MIND"}