{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5fd330bd5818775304fb4a3f/6737339dd3a0091de2b02aa1?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Inside the H&M transformation (with Jörgen Andersson and Linn af Klint Kansmark)","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5fd330bd5818775304fb4a3f/1731670838998-a42e6f35-d518-4274-90e4-062cb0034a21.jpeg?height=200","description":"<p>We take you behind the scenes of H&amp;M with two key figures shaping the fashion giant’s future: Jörgen Andersson, Creative Director, and Linn af Klint Kansmark, Head of Circular Business Models.</p><p><br></p><p>In this exclusive interview, we explore Jörgen’s career at H&amp;M, his learnings from working outside of the company, and why he decided to return to the brand two years go</p><p><br></p><p>We also talk about&nbsp;</p><ul><li>The recent relaunch of the H&amp;M brand and how they aim to stay relevant in today’s fashion landscape.</li><li>The rise of secondhand as a core business initiative, including the 20th-anniversary release of pre-loved designer collaborations</li><li>The need for data in the fashion ecosystem, their take on upcoming EU regulations and how to tackle them</li></ul><p><br></p><p>Host:</p><p>Konrad Olsson, Editor-in-Chief, Scandinavian MIND</p><p><br></p><p><br></p><p>—</p><p><br></p><p>Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech.&nbsp;</p><p><br></p><p>Sign up for our newsletter:</p><p>www.scandinavianmind.com/newsletters</p><p><br></p><p>Connect with our agency:</p><p>www.scandinavianmind.com/agency</p><p><br></p>","author_name":"Scandinavian MIND"}