{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5fd330bd5818775304fb4a3f/62fb533004db220011da18bf?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How to market and communicate fashion tech","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5fd330bd5818775304fb4a3f/1660637622013-077aba56e7cf3c3ffe6376674a8a904d.jpeg?height=200","description":"<p>How do you communicate innovation in a visual industry? We hear practical examples on creative marketing, and learn about the need for radical transparency in order to make the consumer a decision maker.&nbsp;&nbsp;</p><p><br></p><p>Speakers:</p><p>Reetta Hassinen, Business Development Manager, Spinnova</p><p>Matilda Kivelä, Strategist, Reaktor</p><p><br></p><p>This is a panel outtake from The Transformation Conference in Helsinki in May 2022. On August 25, Scandinavian MIND is hosting the Stockholm version of the half-day conference on fashion-tech during Nordic Fabric Fair. The purpose of the event is to gather innovation companies, creative talent, and investors within fashion to create new alliances.<a href=\"https://scandinavianmind.com/news/join-us-for-the-transformation-conference\" rel=\"noopener noreferrer\" target=\"_blank\"> Click here to see the full schedule and RVSP.</a></p>","author_name":"Scandinavian MIND"}