{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5fcb96ece593230f3e9ea164/6188eb69e09d4000120fad38?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"24 Full Episode | Soundtracking the World through Storytelling: How Epidemic Sound is embracing the power of music curation to elevate storytelling in marketing.| Claus Thune, Director of Music Curation at Epidemic Sound","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5fcb96ece593230f3e9ea164/1636362925928-c170f832c9ef94c2eafb9e3ae137fe49.jpeg?height=200","description":"<p>Claus Thune and I discuss the ins and outs of music as the enforcer: how to embrace the power of sound and music curation to elevate storytelling in marketing for video creators.</p><p><br></p><p>Podcast: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music &amp; Google Play)</p><p><br></p><p><strong>#1</strong> How Claus Thune ended up in the music industry (00:01)</p><p>#2 The launch of Apple Music (09:24)</p><p>#3 Life lessons learned working in the music industry (16:44)</p><p>#4 The mission of Epidemic Sound (18:32)</p><p>#5 Music curation and metadata (25:35)</p><p>#6 The Soundtrack to your life: in the age of personalized music listening, and lean-back experience (28:58)</p><p>#7 What the B2B music field can learn from the B2C field of innovation (34:17)</p><p>#8 Sound of success in branding (40:07)</p><p>#9 How Epidemic Sound is strategically helping brands in the new now (44:33)</p><p>#10 The perception behind why music and sound have been neglected as a marketing tool (46:45)</p><p>#11 Claus Thune’s best practices on how brands can strategically think and approach their sound branding in the new now (51:15)</p><p>#12 The future of the B2B music industry (56:24)</p><p><br></p><p>Host: 🔥 Follow Jasmine Moradi on 🔥</p><p>🔴👉 Website https://jasminemoradi.com</p><p>🔴👉 Twitter https://twitter.com/JasmineMoradi</p><p>🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi</p><p>🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai</p><p><br></p><p>#aimusic #joeldoeuk #composer #audiobranding</p><p><br></p><p>Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/</p><p>Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr</p>","author_name":"Jasmine Moradi"}