{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5fcb96ece593230f3e9ea164/6076c90933692e3989918f95?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"17.11 Soundbite | What Happens to Your Brain When You Eat and Listen to Music? | Dr. Charles Spence, Oxford University","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5fcb96ece593230f3e9ea164/1618397421866-446f96f821e4c75fa65f32b2d6887051.jpeg?height=200","description":"<p>Dr. Charles Spence: \"The mission statements of places like Planet Hollywood and Hard Rock Café is to play loud and fast music because it will lead to a 30 % increase sales\".</p><p><br></p><p>Full Episode 17: Sonic Seasoning: Eating with Your Ears. How Music and Sound can be used to Enhance the Multisensory Experience of Food and Drink.</p><p><br></p><p>Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music &amp; Google Play)</p><p><br></p><p>Soundbites:</p><p>#1 How a Broken TV got Dr. Charles Spence into Experimental Psychology. (02:21)</p><p>#2 Sensploration: When Sensory Marketing meets Neuroscience-Inspired Multisensory Design. (05:56) </p><p>#3 How Marketers can Measure the Emotional Experience of Food and Drinks. (11:14) </p><p>#4  Sensory Dominance: When a Sense Overpowers Another called The McGurk Effect. (17:27)</p><p>#5 Superadditive: When Senses Work Together to Enhance the Experiences. (23:11) </p><p>#6 Subadditive/Incongruent: When Senses Clash and Can Ruin the Experience. (25:45)</p><p>#7 Is there Such a thing as a Perfect Meal? (27:49)</p><p>#8 Kitchen Theory: How chef Jozef Youssef, Dr. Charles Spence, and Steve Keller Push the Boundaries of Gastronomy (33:03)</p><p>#9 The Illusion of Flavor: How the Perception of Food actually occurs in our Mind. (40:29)</p><p>#10 How to Make Bland Airplane Food Appetizing? Umami! (44:59)</p><p>#11 What Happens to Your Brain When You Eat and Listen to Music (49:14)</p><p>#12 The Sound (And Taste) Of Music: Music-Taste Pairing of Coffee, Wine, Bear and Honey. (54:35)</p><p>#13 Dr. Charles Spence best Practice on How Brand Leaders can Harness the Power of Sonic Seasoning to Build Competitive Advantage. (1:03:43)</p><p>#14 Music for Good: How use Sonic Seasoning to Nudge People Towards a Healthier Eating Behavior. (1:07:42)</p><p>#15 Dr. Charles Spence Reminisces his Best Gastronomic Experiences. (1:13:15)</p><p><br></p><p>Host: 🔥 Follow Jasmine Moradi on 🔥</p><p>🔴👉 Website https://jasminemoradi.com</p><p>🔴👉 Twitter https://twitter.com/JasmineMoradi</p><p>🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi</p><p>🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai</p><p><br></p><p>Dr. Charles Spence</p><p>Head of the Crossmodal Research Laboratory at the</p><p>Department of Experimental Psychology at Oxford University.</p><p>www.psy.ox.ac.uk</p><p><br></p><p>#Sonic Seasoning&nbsp;#charlesspence #FoodandSound #Gastrophysics #OxfordUniversity #Kitchentheory #multisensory #theperfectmeal #food #sound #stevekeller </p><p><br></p><p>Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/</p><p>Music by:  Aurora by tubebackr | https://soundcloud.com/tubebackr</p>","author_name":"Jasmine Moradi"}