Ruari grew up on the Isle of Mull in Scotland, where he set up his first business selling and servicing PCs on the Island at 16. He followed a career in sales and at the age of 25 he found himself in London as a commodities broker. He quickly established himself as a success and 10 years on he set up and manages one of the leading Jet Fuel desks.
Together with his colleague Andy Ramage, they decided to create something to change the peer pressure around giving up drinking. They found a community of people that, for a variety of reasons, no longer have the patience to waste time dealing with the adverse effects of drinking alcohol. One Year No Beer was launched in 2016 and was more successful than they could have imagined.