{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5fbd0a8ce833977806ea91a6/601a8ddc1947317a44c30a2c?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"FSD: How to design for the customers of tomorrow","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5fbd0a8ce833977806ea91a6/1612351562802-efb1c868f53ec0e19595de63791bd2f1.jpeg?height=200","description":"<h2><em>'None of us know what choices we’ll make, or behaviours we’ll display, in the future.'</em></h2><h2><br></h2><p>In this episode of the Futurestate Design series, we'll be exploring how to engage a future customer in their absence: their 'state' tomorrow –&nbsp;their needs, behaviours and wants –&nbsp;not yet known to us, is there a way to ensure your business will still be relevant to them?</p>","author_name":"Wilson Fletcher"}