{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5fbd0a8ce833977806ea91a6/5fbfac1ff56c016f67d65a22?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"FSD: Welcome to the Futurestate Design series","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5fbd0a8ce833977806ea91a6/1606395881985-6404e4dbbf04d226b72b13037228752c.jpeg?height=200","description":"<h2><em>'It’s incredibly hard for members of any established company to think about what the future company should be, beyond broad-brush statements about culture and behaviour.&nbsp;</em><strong><em>However, ask them about how — if it didn’t have to do anything it does today — the company could interact with its customers (or any other commercial partners), and a whole series of opportunities emerge.'</em></strong></h2><p><br></p><p>In the first of the Wilson Fletcher Futurestate Design series, Mark Wilson outlines what futurestate design is, and why it's important for companies that want to future-proof. The series will explore how, using a variety of processes and techniques – so-called futurestate design – your company can not only survive, but flourish. Read by Ella Bowman, Wilson Fletcher content strategist.</p>","author_name":"Wilson Fletcher"}