Bernie Lubbers, The Whiskey Professor and Brand Ambassador for Heaven Hill, talks about his past, catchphrase, and overview of bourbon badges in Part 1.
\r\n- Talk to us about how you first got into whiskey.- You signature catchphrase or tagline is “Stay Bonded”. Tell the folks what you mean by that.- http://www.whiskeyprof.com/- Bernie talks about the history of Bottled-in-bond- Bernie talks about words on labels and how those are badges- You do a lot of bourbon-related research. Is there something you’ve found that has fascinated you?- Bernie talks about flavor profiles and how they are attained through distillation, aging, and yeast. How each distillery does something different.- What’s the day in the life of Bernie for being a Brand Ambassador?- Give us a 101 level rundown of why a bar needs three different labels of the same stuff.- Stay Tuned for the next episode where we talk about the removal of the Elijah Craig age statement, dive into the individual brands, and also a solo guitar performance.
","author_name":"Bourbon Pursuit"}