Can you really persuade someone to change their mind? Absolutely. But it’s more complex than you may think. A lot of mainstream media discussions of “persuasion” imagine intellectual giants duking it out in the marketplace of ideas or thoughtful citizens carefully weighing the pros and cons of candidates’ policy platforms. In reality, the people who are persuadable often have mixed thoughts about politics, so effective campaigns bring their preferred messages to the forefront of voters’ minds. That involves things like incessant television ads, but it also involves giving our own base effective messages to share with their networks. We discuss the art (and science!) of persuasion with Anat Shenker-Osorio, who does some incredibly detailed and useful work for progressive campaigns and candidates, including the Race / Class Narrative.
> You can find Anat Shenker-Osorio on Twitter @anatosaurus
> Check out more of her work at ASO Communications, including the Words to Win By podcast.
> The Race / Class Narrative has a variety of resources, including updates related to COVID-19.
> The Lincoln Project’s ads are available on Youtube.
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