When we talk about “narrative” in political communication we often use the term very broadly. But it has a specific meaning: how campaigns use storytelling to advance an agenda and galvanize more attention in their preferred frame. There are a lot of narrative methods out there that can be useful for political communication. This episode examines two: Randy Olson’s “And, But, Therefore” framework, which has roots in science communication and scriptwriting, and Marshall Ganz’s “story of self, story of us, story of now,\" which comes to us through grassroots organizing.