Ed Markey’s primary campaign in Massachusetts broke new ground for digital organizing, especially during a pandemic. Markey's long-standing ties to the youth climate movement—and his innovative campaign structure—meant organizers could work hand-in-hand with grassroots supporters, including Sunrise Movement, to deeply integrate digital media and field operations. We talk to Emma Friend and Paul Bologna, two Markey campaigners who helped make his movement-fueled primary victory possible.
> Don’t Agonize, Organize: The Ed Markey Organizing Model by Rory Clark, Joe Thibodea, and Emma Friend w/ Joe Kent
> Ed Markey’s original desk ad
> Ed Markey’s ad with Sunrise Movement
> We spoke with Emma Friend (@EmmaYourFriend), Director of Distributed Campaigning for Ed Markey’s campaign and Paul Bologna (@pawlbologna), the campaign’s Digital Communications Director and Creative Director
> Special shout out for other members of the Markeyverse: Nicole Bardasz (@nicole_bardasz), Olivia Whitaker (@OliviaTwitaker), Brian Hanley (@brianjhanley), Grace Fernandes (@FernandesGrace), Sean Reardon (@sreardon15), Lauryn Allen (@laurynallen_) > And an additional very special shout out to Ed’s Reply Guys (@edsreplyguys)
> Everyone is a Digital Organizer panel from Blue State