{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"Close Read - 18 - There is Power in the Inbox w/ Tisya Mavuram","description":"

Email is one of the most important tools we have for communicating with supporters. But it often gets a bad rap because donors and volunteers get frustrated with unsolicited messages and gimmicky, high pressure tactics. The good news is that there are tons of high quality email programs out there, too. They integrate with a campaign's grassroots fundraising strategy as well as its volunteering and advocacy work. Tisya Mavuram, a digital organizer with Act on Mass and a former staffer for Elizabeth Warren's presidential run, joins us for this discussion.

> Follow Mavuram on Twitter @tmavuram
> Medium post with the three Warren 2020 emails we discuss.
> ActBlue has become a critical piece of infrastructure for Democratic campaigns and causes (Boston Globe)
> Warren's grassroots donor success was second only to Sanders's (New York Times)
> Warren debating Mike Bloomberg (NBC News) 



","author_name":"Close Read"}