{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5fa58959e64011214fbf140d/69b7df341b5a7dfbdf4c5a6b?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"🇪🇺 #259 - HelloFresh : Building and scaling a Product Analytics culture","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5fa58959e64011214fbf140d/1773662358957-dc11837f-f0fd-4816-8f31-ffbbce9d0015.jpeg?height=200","description":"<p>Florian Bonnet is a former Director of Product at HelloFresh. He later held product leadership roles in scale-ups such as Typeform and Fintechture. He is currently VP of Product Management at Veriff, the Estonian unicorn.</p><p><br></p><p>We cover :</p><p><br></p><p>🔥 #1 - How to define the metrics (North Star, KPI Tree…)</p><p>🔥 #2 - How to manage product performance with data on a weekly basis</p><p>🔥 #3 - How to implement the right collaboration between Product &amp; Data</p><p>🔥 His 2 main challenges and his views on GenAI for Product Analytics</p><p><br></p><p>📚 <strong>RESOURCES</strong></p><p><br></p><p>- <a href=\"https://bit.ly/40AHenH\" rel=\"noopener noreferrer\" target=\"_blank\">Florian’s</a> LinkedIn profile</p><p>- His book <a href=\"https://amzn.to/4qQ7k0r\" rel=\"noopener noreferrer\" target=\"_blank\">The Power of Analytics</a></p><p>- Matt Watkinson's book&nbsp;<a href=\"https://amzn.to/4qQ7uF5\" rel=\"noopener noreferrer\" target=\"_blank\">The Grid</a></p><p><br></p><p>🎬 <strong>CHAPTERS</strong></p><p><br></p><p>00:00 What is HelloFresh?</p><p>01:32 Florian’s journey from Data Analyst to Director of Product</p><p>03:16 The context at HelloFresh when he became Director of Product</p><p>05:49 #1 - How to define the metrics (North Star, KPI Tree…)</p><p>08:30 #2 - How to manage product performance with data on a weekly basis</p><p>12:17 #3 - How to implement the right collaboration between Product &amp; Data</p><p>15:38 His main challenges</p><p>18:53 The tech stack he recommends</p><p>21:04 The impact of GenAI on Product Analytics</p><p>25:48 Florian’s favorite resources</p><p>28:14 His best advice</p><p><br></p><p>🤩 <strong>OTHER EPISODES YOU SHOULD LOVE</strong></p><p><br></p><p><a href=\"https://bit.ly/4bm9tNf\" rel=\"noopener noreferrer\" target=\"_blank\">#5 - N26: Building and scaling the Data team for Marketing </a></p><p><a href=\"https://bit.ly/4rzpAvx\" rel=\"noopener noreferrer\" target=\"_blank\">#4 - Ex-VP of Product at Looker, he launched Omni, the challenger in Business Intelligence </a></p><p><a href=\"https://bit.ly/3NAE3cJ\" rel=\"noopener noreferrer\" target=\"_blank\">#2 - Deezer : How I restructured the Business Analytics team and made it more Business-Focused</a></p><p><br></p><p><strong>👋 MORE DATA CONTENT?</strong></p><p><br></p><p>1/&nbsp;Follow me on LinkedIn <a href=\"https://bit.ly/3Fdi97D\" rel=\"noopener noreferrer\" target=\"_blank\">here</a>&nbsp;🤳</p><p>2/&nbsp;Sign up for the newsletter (summaries, events) <a href=\"https://bit.ly/3NgWtff\" rel=\"noopener noreferrer\" target=\"_blank\">here</a>&nbsp;💌</p><p>3/&nbsp;Check out the podcast in video format on YouTube <a href=\"https://bit.ly/3Il1Jvp\" rel=\"noopener noreferrer\" target=\"_blank\">here</a>&nbsp;📹</p><p><br></p><p><strong>🎙 SUPPORT THE PODCAST FOR FREE</strong></p><p><br></p><p>1/ Subscribe 🔔</p><p>2/ Leave a 5 stars review on Apple Podcasts <a href=\"https://podcasts.apple.com/fr/podcast/data-gen/id1539383194\" rel=\"noopener noreferrer\" target=\"_blank\">here</a> 🥰</p>","author_name":"Robin Conquet"}