{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5f986399e898276607197019/5f9863a52cf8350e86a59f44?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Ep. 67: Condoms, Storytelling & Enterprise Sales: An Interview with Susan Lindner","description":"<p>In this episode of the Startup Selling Podcast, I had the privilege of sitting down with master storyteller and CEO, Susan Lindner. </p> <p>Susan is the CEO at Emerging Media which is an award-winning PR, branding, marketing, and social media agency, that helps the visionaries and entrepreneurial leaders make their mark in the ever-changing media landscape. </p> <p>Emerging Media creates and aligns a solid brand foundation, lead-generating marketing, awareness building PR and an engaged social community that helps disruptive companies to rise above their competitors to industry leadership. </p> <p>Some of the topics that we discussed in today’s podcast are:</p> <ul> <li style=\"font-weight: 400;\">How to use storytelling in your sales process.</li> <li style=\"font-weight: 400;\">Susan’s experience as an epidemiologist and getting Red Light District prostitution brothels to use condoms.</li> <li style=\"font-weight: 400;\">The importance of thinking of your customer’s journey.</li> <li style=\"font-weight: 400;\">The four-step process for creating a story behind your company.</li> <li style=\"font-weight: 400;\">The importance of creating a platform around company’s goals and services.</li> <li style=\"font-weight: 400;\">The four-step process for creating a story-telling environment to connect with your target customer.</li> <li style=\"font-weight: 400;\">Four questions you should ask every customer after getting them onboard.</li> </ul> <p>Links & Resources</p> <p>Susan Lindner on LinkedIn: <a href= \"https://www.linkedin.com/in/susanjlindner/\">www.linkedin.com/in/susanjlindner</a></p> <p>Emerging Media: <a href= \"http://emergingmediapr.com/\">emergingmediapr.com</a></p> <p>Listen & subscribe to The Startup Selling Show here:</p> <p><a href= \"https://www.stitcher.com/podcast/salesqualia/the-startup-selling-show-talking-sales-with-scott-sambucci\"> Stitcher</a> | <a href= \"https://open.spotify.com/show/3zpRegH0Xo2r6JVKDYNBxv?si=ZjjSx0zmRTqThVfozxgqeg\"> Spotify</a> | <a href= \"https://podcasts.apple.com/us/podcast/startup-selling-talking-sales-with-scott-sambucci/id1044359904\"> iTunes</a> | <a href= \"https://soundcloud.com/scottsambucci\">Soundcloud</a> | <a href= \"https://salesqualia.com/the-sales-podcast/\">SalesQualia.com</a> </p> <p>Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.</p>","author_name":"Scott Sambucci"}