{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5f986399e898276607197019/5f9863a52cf8350e86a59f0e?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Ep.107: Rehumanize Your Business, Accelerate Sales & Improve Customer Experience – An Interview with BombBomb's Chief Evangelist, Ethan Beute","description":"<p>In this episode of the Startup Selling Podcast, I interviewed Ethan Beute.</p> <p> </p> <p>As the Chief Evangelist at BombBomb, coauthor of Rehumanize Your Business, and host of The Customer Experience Podcast, Ethan has collected and shared people’s video success stories in a variety of formats for a decade. He’s even sent 10,000 videos himself. </p> <p> </p> <p>Prior to joining BombBomb, he spent a dozen years leading marketing teams inside local television stations in Chicago, Grand Rapids, and Colorado Springs. </p> <p> </p> <p>He holds undergraduate and graduates degrees from the University of Michigan and UCCS in communication, psychology, and marketing.</p> <p> </p> <p>Some of the key topics that we discussed in this episode are:</p> <p> </p> <ul> <li style=\"font-weight: 400;\">How to rehumanize your sales process?</li> <li style=\"font-weight: 400;\">What does it mean to be more human?</li> <li style=\"font-weight: 400;\">How do we use videos as a tool kit?</li> <li style=\"font-weight: 400;\">How video allows you to be more empathetic and curious in a way that email cannot do. </li> <li style=\"font-weight: 400;\">Being seen and heard by using videos</li> <li style=\"font-weight: 400;\">The paradox of vulnerability</li> <li style=\"font-weight: 400;\">The psychology of proximity</li> <li style=\"font-weight: 400;\">Social reciprocity</li> <li style=\"font-weight: 400;\">Commodified products </li> <li style=\"font-weight: 400;\">Video creates irrational buyer forces</li> </ul> <p> </p> <p>Link & Resources:</p> <p>Ethan Beute LinkedIn: <a href=\"https://linkedin.com/in/ethanbeute\">linkedin.com/in/ethanbeute</a></p> <p>BombBomb Website:   <a href=\"https://bombbomb.com/\">bombbomb.com</a></p> <p>BombBomb on LinkedIn: <a href=\"https://www.linkedin.com/company/bombbomb/\">www.linkedin.com/company/bombbomb</a></p> <p>Rehumainze Your Business by Ethan Beute: <a href= \"https://bombbomb.com/book/\">bombbomb.com/book</a></p> <p> </p> <p>Listen & subscribe to The Startup Selling Show here:</p> <p><a href= \"https://www.stitcher.com/podcast/salesqualia/the-startup-selling-show-talking-sales-with-scott-sambucci\"> Stitcher</a> | <a href= \"https://open.spotify.com/show/3zpRegH0Xo2r6JVKDYNBxv?si=ZjjSx0zmRTqThVfozxgqeg\"> Spotify</a> | <a href= \"https://podcasts.apple.com/us/podcast/startup-selling-talking-sales-with-scott-sambucci/id1044359904\"> iTunes</a> | <a href= \"https://soundcloud.com/scottsambucci\">Soundcloud</a> | <a href= \"https://salesqualia.com/the-sales-podcast/\">SalesQualia.com</a></p> <p> </p> <p>Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.</p> <p> </p>","author_name":"Scott Sambucci"}