{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"279. Paul Giurgeu: Co-founder ReWork - How to scale ads content production, ads A/B-testing and the role of data","description":"

Paul Giurgeu, medgrundare av Rework, gästar podden Framtidens E-Handel och pratar om allt som har med content att göra, och Pauls syn på hur man lyckas på både europeiska och amerikanska marknader. Avsnittet är på engelska. 


02:56 - Paul's background and private life

09:48 - What's the difference of making business in the US vs in Europe?    

12:14 -  What is ReWork and what do they offer?

21:55 - How to strategize before a photo shoot

35:52 - Importance of prioritizing 

43:45 - How do we use the data in the process? 

48:50 - What should we base our decisions on? 

52:02 - How much do you need to spend during the testing period? And how does the process of AB testing ads look like?

67:13 - The content production process


Här hittar du Paul & Rework:

https://www.linkedin.com/in/paul-giurgeu/ 

https://www.wwwrework.com/ 


Följ Björn på LinkedIn:

https://www.linkedin.com/in/bjornspenger/ 


Följ Framtidens E-handel på LinkedIn:

https://www.linkedin.com/company/framtidens-e-handel/ 


Besök vår hemsida, YouTube & Instagram:

https://www.framtidensehandel.se/ 

https://www.instagram.com/framtidens.ehandel/ 

https://www.youtube.com/channel/UCEYywBFgOr34TN8NtXeL5HQ


Sponsor:

https://beyondretail.se/   


Poddproducent och klippare Michaela Dorch & Videoproducent Fredrik Ankarsköld:

https://www.linkedin.com/in/michaela-dorch/ 

https://www.linkedin.com/in/ankarskold/ 


Tusen tack för att du lyssnar!



","author_name":"Björn Påhlman Spenger"}