On this episode of Beats, Vines & Life, host MJ Towler sits down with Vincent Morrow—“Vinny” to his friends—a master sommelier, educator, and hospitality executive whose journey from a college soccer player in Arizona to overseeing beverage programs for Union Square Hospitality Group is nothing short of inspiring. Vinny shares how his early experiences in iconic California wineries like Ridge Vineyards and his time in legendary dining rooms like The French Laundry and Gary Danko shaped his unique perspective on wine, service, and leadership.
MJ and Vinny dive into what it takes to build a legendary palate (and a legendary wine list), the realities of restaurant life behind the Instagram gloss, their favorite music for pre-service motivation, and the lessons gleaned from both high-pressure kitchens and the wide world of wine. Along the way, Vinny’s stories connect the dots between craft, culture, hustle, and the pursuit of authentic hospitality—from Napa all the way to New York City.
Whether you’re a wine lover, music head, or just trying to find your lane in the lifestyle you’re building, this conversation is full of real talk, big laughs, and insights you won’t want to miss.
For more information about Union Square Hospitality Group click the link!
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Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers!
Grenache Fest is BACK!!! Grenache Fest is coming to Waitsburg, Washington, bringing with it a focused, celebratory spotlight on one of the world’s most important and expressive grapes. This year, we will start with a blind tasting seminar hosted by MJ Towler, Chauncey Arkfeld, and Michael Alberty, followed by smaller breakout sessions across town.
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