{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5f8ef3b89fc38f1fe54d72cb/66227d7155942000134b71ee?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#21 - Professor Kim Holst: How can golf tell persuasive stories?","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5f8ef3b89fc38f1fe54d72cb/1713536393168-350f81c3332aab4f39a000a280e80420.jpeg?height=200","description":"<p><strong>Storytelling.</strong> It’s a buzz word. But what does it really mean, and why is it a superpower?</p><p><br></p><p>Effective storytelling can help golf brands connect with consumers. How, you may ask? We asked an expert.&nbsp;</p><p><br></p><p><strong>ASU Professor </strong><a href=\"https://www.linkedin.com/in/kywh4/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Kim Holst</strong></a> makes a living from words. Kim is a lawyer who teaches law students to write. She is also working on a PhD in journalism. Whether it’s rhetoric, analogy, or persuasion, Kim is fascinated by effective storytelling.</p><p><br></p><p>We asked her: <strong><em>If golf wants to expand its reach, how should we tell stories differently?</em></strong></p><p><br></p><p>This is one of <em>the most</em> fascinating discussions we’ve ever had on the podcast.</p><p><br></p><p>Have a listen to find out why storytelling is critical to your business success.</p><p><br></p><p>Enjoy.</p><p><br></p><p><strong>Key discussion areas to listen out for:</strong></p><ul><li><strong>5:05 mins.</strong> Why Kim loves writing and words.</li><li><strong>6:52 mins.</strong> Why Kim believes words are powerful.</li><li><strong>14:25 mins.</strong> Why words matter in the golf industry, and why we should care about language.</li><li><strong>26:24 mins.</strong> As a consumer herself, how does Kim feel about brands when she sees sloppy writing?</li><li><strong>27:55 mins.</strong> What does storytelling mean to Kim; if Kim worked for a golf brand, how would she use storytelling to connect with consumers?</li><li><strong>31:57 mins.</strong> How do you use stories to change people’s perceptions of your brand? How do your own biases influence the story you are telling?</li><li><strong>37:10 mins.</strong> What brands do storytelling well?</li><li><strong>41:38 mins.</strong> How can golf media be better storytellers?</li><li><strong>42:52 mins.</strong> If golf wants to expand its reach, how should we tell stories differently?</li></ul><p><br></p>","author_name":"Colin Bell, Mike Hyde & Adam Keable"}