{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5f8ef3b89fc38f1fe54d72cb/660f087a1f60a600186ee434?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#20 - Rocket Yard Sports & Trottie Golf: The Marketing Series Ep. 2","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5f8ef3b89fc38f1fe54d72cb/1712261136276-e0dbafaa2bd1bc0267301c9d948a7ab7.jpeg?height=200","description":"<p><strong><em>“Content creators and influencers have essentially become new media – new points of attention for brands that are more effective than broadcast.”</em></strong>&nbsp;</p><p>(<strong>Daryl Evans, </strong>Rocket Yard Sports)</p><p><br></p><p>In the second of our three-part series with<a href=\"https://rocketyardsports.com/\" rel=\"noopener noreferrer\" target=\"_blank\"> <strong>Rocket Yard Sports</strong></a>, we welcome back <a href=\"https://www.linkedin.com/in/daryl-evans-8228195?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAECwloBPTRv0YSex-DHlXa6vW1_I7i76aI&amp;lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_all%3BZCCL297OQweqLHPE9lj98Q%3D%3D\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Daryl Evans</strong></a>, joined by <strong>special guest </strong><a href=\"https://www.trottiegolf.com/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Trottie Golf</strong></a>. We delve deeper into the realm of golf marketing; exploring<strong> the impact of creator and influencer marketing on golf.</strong></p><p><br></p><p>With over<a href=\"https://www.youtube.com/@trottiegolf\" rel=\"noopener noreferrer\" target=\"_blank\"> 11.8M views on YouTube</a>, Trottie speaks with deep experience about influencer marketing during this podcast.</p><p><br></p><p><strong>In this conversation, we talked about:</strong></p><ul><li>How the creator space is changing</li><li>How talent agencies work with content creators to develop storylines for brands. And how those stories are told by the content creators.&nbsp;</li><li>Trends in the golf creator space</li></ul><p><br></p><p><strong>Key discussion areas to listen out for:</strong></p><ul><li><strong>3:54 mins. </strong>Trottie loved working with the world’s best players. But his audience reach is bigger by engaging fans through social media.&nbsp;&nbsp;</li><li><strong>8:28 mins.</strong> “Content creators and influencers have essentially become new media – new points of attention for brands that are more effective than broadcast. Their audiences never really decline.”</li><li><strong>12:18 mins. </strong>How big is the opportunity for golf brands to have greater impact through relationships with content creators?</li><li><strong>16:44 mins. </strong>The critical importance for content creators to have a brand building strategy.</li><li><strong>22:05 mins. </strong>Who moves the needle when it comes to content creation in the golf industry?</li><li><strong>25:53 mins. </strong>How content creators and brands can leverage relationships with elite tour professionals.</li><li><strong>27:39 mins.</strong> Aligning brand and content creator values.&nbsp;</li><li><strong>30:07 mins.</strong> “Building brand equity is the equity that matters.” Why brands still need guidance on working with content creators.</li><li><strong>35:22 mins.</strong> Content creators represent both the agency (Rocket Yard Sports) <em>and</em> the partner brands.</li><li><strong>37:14 mins.</strong> How did the Trottie Golf brand come about?</li><li><strong>39:36 mins. </strong>When did Trottie know it was time to double down on building his brand?</li><li><strong>43:35 mins.</strong> How does Rocket Yard Sports help content creators like Trottie build a legacy plan?</li><li><strong>45:31 mins. </strong>Where does Daryl and Rocket Yard Sports believe golf’s content creator space is heading in 5-10 years?</li><li><strong>48:36 mins. </strong>Which Marvel superhero would Trottie Golf be in this future golf content creator universe?</li><li><strong>49:48 mins. </strong>In Trottie’s opinion, what areas will golf content creation move into next?</li><li><strong>52:18 mins.</strong> What are the white space opportunities for the men’s and women’s professional tours? How could they be addressed by working with content creators, influencers and brands?</li><li><strong>57:21 mins. </strong>What happens if you don’t innovate as a brand?</li></ul><p><br></p>","author_name":"Colin Bell, Mike Hyde & Adam Keable"}