{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5f8ef3b89fc38f1fe54d72cb/65f34197aa279c0017ab1134?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#19 - Rocket Yard Sports: The Marketing Series Ep. 1","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5f8ef3b89fc38f1fe54d72cb/1710453832560-77b2011f3b8938d9f3b1922692ec196d.jpeg?height=200","description":"<p><strong>Where is golf marketing heading?</strong></p><p>In our latest podcast, we spoke with <strong>Daryl Evans</strong>, Founder of <strong>Gather Collective Member Rocket Yard Sports</strong>. Daryl is an expert in positioning brands within sports and leveraging sports sponsorship to facilitate business growth.</p><p><br></p><p>In this first episode of a three-part series, we delve into the trajectory of golf marketing across three distinct phases:</p><ol><li><strong>The Past: </strong>How was golf communicated and marketed historically?</li><li><strong>The Pandemic Years: </strong>How did the pandemic reshape golf’s communication and marketing strategies?&nbsp;</li><li><strong>The Future: </strong>What emerging trends are telling us about the future of golf communication and marketing.</li></ol><p><br></p><p><strong>Key discussion areas to listen out for:</strong></p><ul><li>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<strong>4:45 mins.</strong> Golf’s evolution since the 1990s and its implications for current marketing strategies. </li><li>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<strong>8:00 mins. </strong>The pivotal role marketing plays in reshaping the perception of golf.</li><li>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<strong>9:40 mins</strong>. Reflecting on Golf Marketing 1.0 and its strategies, investments, and activations. </li><li>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<strong>11:45 mins. </strong>Addressing the fracture in consumer attention and its ramifications for brands.</li><li>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<strong>14:00 mins. </strong>Lessons learned from the Pandemic Years and their impact on marketing.</li><li>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<strong>18.12 mins. </strong>Evaluating the repercussions of discount-focused marketing during the pandemic.&nbsp;</li><li>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<strong>21:51 mins. </strong>Balancing performance and brand marketing in the golf industry.</li><li>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<strong>22:30 mins. </strong>Relationship funnels or sales funnels?</li><li>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<strong>25:12 mins. </strong>Identifying golf brands that create emotional connections with consumers through narrative.</li><li>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<strong>28:22 mins. </strong>The two most common marketing challenges for golf brands.</li><li>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<strong>30:34 mins. </strong>Comparing advertising on professional golf tours with influencer marketing.</li><li>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<strong>33:33 mins. </strong>Addressing the global reach of golf brands.</li><li>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<strong>37:00 mins. </strong>A 2-minute summary of golf marketing’s future. </li><li>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<strong>39:00 mins. </strong>The critical importance of aligning with brand values when selecting content creators and influencers.</li><li>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<strong>42:02 mins. </strong>Recognizing the benefits of collaborative golf marketing.</li><li>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<strong>43:55 mins. </strong>How golf is a three-dimensional market. What white space opportunities is this creating?</li><li>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<strong>46:02 mins. </strong>Gather’s Non-Traditional Golfer Report. Why Rocket Yard Sports thinks it shows golf’s market opportunity,</li><li>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<strong>48:27 mins. </strong>“There is a disconnect between how brands think fans engage, and how they really engage”. The importance of storytelling-led branding.</li><li>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<strong>53.56 mins.</strong> A final message from Rocket Yard Sports to golf brands: Focus on the stories.</li></ul>","author_name":"Colin Bell, Mike Hyde & Adam Keable"}