{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"FOUNDER #24. Events & Festivals Are The Future - Dodge Woodall","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5f76d6a1fe6a4968448339a7/1781980803491-1e38a002-6c00-407c-9622-42fb7be7d582.jpeg?height=200","description":"

What kind of founder remortgages their house and signs a ten-year personal guarantee to keep a live event alive? Founder Dodge Woodall gets asked about building a million-ticket festival, why live experiences are beating digital, and what it really takes to outlast the competition.


Why live experiences are more powerful and more needed than ever, how Dodge went from selling queue jump tickets as a ten-year-old to building a festival that has sold over a million tickets across nearly two decades, and why, in a world of doomscrolling and digital everything, getting people in a room together is becoming the most valuable thing you can offer.

Dodge also opens up about remortgaging his house, signing a ten-year personal guarantee, and the brutal reality of what it actually takes to build a live event that survives long after the competition has disappeared.


  1. Why live events create a connection that digital can never replicate
  2. From selling queue jump tickets at ten to a million-ticket festival
  3. The financial risks and personal guarantees behind building live events
  4. Why ego and chasing big names destroy promoters
  5. Becoming a creator, not a consumer, in a world of doomscrolling


If you're a Founder and would like to come on the podcast, then you can apply on the link here 👉 DodgeWoodall.com/guest


All Enquiries - Hello@DodgeWoodall.com

Website: DodgeWoodall.com

YouTube: Dodge Woodall

Facebook: Dodge Woodall

Instagram: @Dodge.Woodall

TikTok: @DodgeWoodall

LinkedIn: Dodge Woodall

","author_name":"Dodge Woodall"}