{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5f6db0ab2dc2346e2dd1a808/6a68a219a02cbcf2a10e815c?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"E305 That Great Business Show - George Clooney Made Coffee Pods Sexy. Sofia Kalfa Is Cleaning Up the Mess","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5f6db0ab2dc2346e2dd1a808/1785230545004-36c50cd1-bd9f-4b12-8df7-955d876eba7b.jpeg?height=200","description":"<p>George Clooney helped make the coffee pod glamorous.</p><p><br></p><p>Unfortunately, the estimated 30 billion pods going into landfill every year are considerably less glamorous.</p><p><br></p><p>Sofia Kalfa spent almost 20 years working with companies including Dell, PepsiCo, Wayfair and CRH. </p><p>She then brought that corporate experience into Fzin Coffee, a growing Cork business taking on some of the biggest names in the global coffee industry.</p><p><br></p><p>Fzin has developed an independently certified, bio-based and home-compostable coffee capsule that can go into a home compost heap, food bin, flowerpot or garden rather than joining the plastic and aluminium mountain.</p><p>But this is not simply a sustainability story.</p><p>Sofia explains:</p><p><br></p><ul><li>How Fzin built an 80-plus-product coffee and beverage portfolio.</li><li>Why a customer told her that Fzin needed to be available through Musgrave.</li><li>How she followed up through LinkedIn and effectively told Musgrave: “You have to list us.”</li><li>Why seven business awards changed the type of people visiting the Fzin website.</li><li>How a UK customer arrived shortly afterwards.</li><li>Why she rejected the traditional van-and-sales-representative model.</li><li>How she plans to build a national and international commission-based sales network.</li><li>Why Fzin has avoided outside investment.</li><li>How hotels could dramatically reduce the waste created by in-room coffee machines.</li></ul><p><br></p><p>There is also palm-oil-free drinking chocolate, coffee syrups moved from plastic into glass, grants, exports, rural Ireland, a Cork-via-Greece accent and a small Irish business refusing to wait for the giant competitors to change first.</p><p><br></p><p>In <strong>HIRE IN A HEARTBEAT</strong>, Sofia chooses former Glanbia Group Managing Director and current CRH board member <strong>Siobhán Talbot</strong> — and offers her a completely blank sheet of paper.</p><p><strong>That Great Business Show with Conall O Morain</strong> is sponsored by <strong>De Facto® Shaving Oil</strong>, the world’s best all-natural shaving oil. No cans. No unnecessary waste. Made in Mayo and sold to the world.</p><p><br></p><p>Listen on Acast, Spotify, Apple Podcasts or wherever you get your podcasts — and subscribe to the show on YouTube.</p><h2><br></h2>","author_name":"Conall Ó'Móráin"}